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How to Get Yourself Featured in the Press

SIX WEEK GROUP PROGRAMME

In just six weeks I will teach you everything you need to land your own media coverage so you can boost your credibility and secure the expert status you deserve

This is for you if...

  •  You see other people getting press coverage and think ‘I could do that!’ - but just don’t know where to start

  • You know the value of your work but you're struggling to convince other people

  • You're tired of being 'just another' expert in your industry 

  • You're ready to get visible but you feel intimidated at the thought of approaching a journalist

  • You're struggling with that voice in your head saying ‘who are you to pitch yourself to the press?!’ 

CLIENTS FEATURED IN 

Hey, I'm Skye! I work with female business owners who are ready to get visible and stand out in their industry as the expert that everyone's talking about!

 

I saw so many small business owners missing out on great media opportunities because they didn't feel like PR was an option for them yet. You don't have to wait until you've reached a certain level of 'success' before you approach the media. And you don't need a million followers to get featured in the press - you just need a good story and a bit of know how! 

 

Using my 10 years' experience in PR, I will show you just how easy it can be to secure your own media coverage - without expensive agency fees. These are the tips and tricks PR agencies don't want you to know about!

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This programme will help you to...

  •  Demystify the media and understand the simple tricks to securing coverage that PR agencies don't want you to know

  • Get in font of thousands of people - for free!

  • Have the credibility and confidence to charge what you're worth  

  • Become the expert in your industry that everyone is talking about

  • Get your message out way beyond your network so you can start serving more people

 

  • Make a real impact with your work 

 

Jo
Marketing Manager

Before the end of the course I secured two local radio interviews (one live in the studio!) and a local news feature. ​Whether you're a total newbie or just need a refresh, Skye offers so much great advice and top tips - you'll be good to go.

Victoria
Fashion Designer

This programme was well worth the investment. Skye has shown me exactly how to implement PR into my business and helped me to achieve instant results. I would recommend anyone who wants to be featured in the press to work with Skye!

Karen
Sleep Consultant

Skye’s group programme is a treasure trove of information. She makes it all really simple and has an amazing array of insight and tactics you can use - I got results immediately and am already well on the way to forming some good relationships with a number of journalists and outlets.

What's included?

Six weekly interactive workshops to teach you everything you need to know to get yourself featured in the press

Tasks between sessions to put your learnings into practice with personalised feedback from me

A community of likeminded business owners to bounce ideas off who will champion you along the way!

The Modules

1. What's your story?

Identify all the newsworthy stories in your business that journalists will love!

2. Building relationships

Identify your top media targets and start building relationships with relevant journalists 

3. Pitching the media

How to identify opportunities and draft pitches that actually get picked up 

4. Writing for the media

Now you know how to secure the opportunities we'll look at how to write for the media

5. The interview!

In this session we'll get you prepped and ready to confidently tackle any media interview 

6. Planning your PR

How to plan your PR strategy so you can secure regular media coverage

Investment

£750 with payment plans available 

Next round kicks off 28th October!

Want to know if this programme is right fo you?
Drop me an email and let's chat!

FAQs

How does the programme work?

We have a weekly, hour-long workshop for six weeks. I'll take you through that week's module and you'll have time to ask me questions. After that, I'll share a task for your to put your learnings into action and you'll get personalised feedback from me once you've completed it.

I take a maximum of 10 people on the group programme at one time and we'll have a Slack group where you can share learnings and support each other throughout! 

Who is it for?

The programme is aimed at service-based business owners but is also suitable for product based business owners who want to boost their own profile as the face behind the brand.

 

Last intake I had a range of service-based business owners as well as a product based business owner who wanted to use media to develop her personal brand, and a marketing manager who wanted to up-skill and add PR to the list of things she could deliver for clients. 

But we won't be going through the specifics of how to get products featured in the press. 

What if I can't make all the sessions?

All the sessions will be available on replay, so you'll be able to catch up any time and revisit the session if you need a re-fresh! You'll still have access to all the recordings, tasks, templates and worksheets once the programme has finished. 

It feels like a big investment, how do I know it will be worth it?

Investing in your business isn't an easy decision - I get it, I'm also a small business owner!

 

To put it in context, PR agency fees start at £1,500 per month and it costs around £300 a day to work with a freelancer - and when you stop paying, the PR stops!

 

PR is a long-term strategy, not a quick fix. This programme will teach you everything you need to know to secure your own, regular media coverage - you'll learn a whole new skill set you can use throughout the rest of your business journey.

I don't know if I have time!

I'm a big believer that as a small business owner, PR is something you can take control of yourself - that's why I started my business. But I also get that it can be overwhelming when you're trying to get started on your own. 

 

The whole idea behind this programme is to make it really simple for you. I've broken it down into easy to follow steps, so you can start securing coverage immediately! With just a couple of hours each month, you can make use the media to make a huge impact. 

 

If you invest the time over the next six weeks - just an hour a week for the workshops and an hour or two on the tasks, I'll show you how simple it can be - and how you can successfully secure your own media coverage using the time you have effectively. PR is a lot less time consuming than you might think. 

Can you guarantee I'll secure media coverage?

Coverage is never guaranteed as PR opportunities aren't paid, but in the last round of the programme everyone who attended the sessions and completed the tasks secured coverage before the end of the six weeks! But even if you don't get coverage immediately, you'll be working towards it and developing relationships with journalists from the start.

          hello@skyeferguson.co.uk 

Contact Me