Hello, I'm Skye

I work with female entrepreneurs who want to get featured in the press, but don’t know where to start!

 

I teach them simple ways to secure media coverage, grow their audience and position themselves as the ‘go to expert’ in their industry, without expensive agency fees.

Clients featured in

I will help you to

Get clear on everything you have to offer the media

Pinpoint your key target publications

Know exactly where to find media opportunities

Draft pitches that get picked up

Confidently sell yourself and your service in any interview situation

Capitalise on coverage to grow your audience and position yourself as an industry expert

About Me

I saw so many small business owners missing out on great media opportunities because they didn't feel like PR was an option for them yet. I wanted to show them that you don't have to have a certain number of followers or clients to get picked up by the press. 

So I created a method which breaks it all down into simple, easy to follow steps to help entrepreneurs secure their own media coverage. 

 

With 10 years’ experience in PR & communications, I’ve worked in the UK and internationally with big brands like banks, airlines and consultancies and in the charity sector. I‘ve taken everything I learnt along the way to show you how to secure your own media coverage.

 

I want to bridge the gap between starting out in your business and being able to afford to outsource your PR to a big agency.

 

As a qualified coach I understand the mindset issues that can come up when we’re positioning ourselves as an expert to such a big platform and I help unpick that and give you practical tools to navigate that critical voice when it rears its head.

 

I’ve helped all sorts of business owners raise their profile through media coverage and I’d love to help you too.

Do you want to...?

Understand how the media really works

Uncover all the stories within your business that you can pitch to the press

Learn to create pitches that get picked up 

Feel confident handling any media interview 

Learn how to make PR part of your marketing strategy to secure regular features

Do you...?

See other people getting media coverage and think ‘I want a bit of that!’

Feel really intimidated by the thought of approaching a journalist

Feel totally out of your comfort zone when it comes to media and PR

Struggle with that voice in your head saying ‘who are you to pitch yourself to the media?!’

I will help you to

Reach a much bigger audience and grow your network 

Secure new clients and followers 

Increase your credibility within your network 

Boost your SEO and get more traffic to your website

Position yourself as the 'go to' expert in your industry 

Become more visible and get approached for opportunities 

Overcome that voice that tells you you're not 'successful' enough to pitch to the media yet 

 

Work with Me

1:1 Coaching

Personalised support and accountability to help you develop a strategy to regularly get featured in the press.

  • 6 x 1:1 coaching session fortnightly 

  • Tasks between calls to help you develop your skills with feedback from me

 

  • Unlimited support between calls

  • I will share with you any relevant media opportunities that come my way  

Group Coaching

Work alongside a small, supportive community to learn the skills you need to start securing your own coverage.  

  • 6 x group coaching session  

  • Tasks between sessions to get you working towards that first piece of coverage

 

  • Weekly personalised feedback 

  • Connect with other like-minded business owners   

   

 

Rose

Trainer

“When I had to pivot my business and take my services online, Skye helped me to capitalise on the story. I have done local TV and radio interviews, been featured in women’s magazines and also secured comments in two national newspapers. This has resulted in a big boost for my business and I’ve even got international clients now which I couldn’t have dreamed of before!”

Testimonials

Sim

Coach

“Skye helped me land my first feature in the Evening Standard, when my businesses was really new. With her support I felt confident going into the interview and was able to get across everything I wanted to about my business, while being totally myself, which really shone through in the piece. From that article alone I grew my audience by over 200 which meant thousands in new revenue.”

Fiona,

Consultant

“With Skye’s help, I’ve secured more coverage in a month that I have in years! This month I’ve had a comment published The Telegraph, which is a top tier publication for me, and I’ve also written features for education magazines. I feel really confident in pitching myself for opportunities now and am excited to see what coverage I will secure in the future.”

 

          hello@skyeferguson.co.uk 

Contact Me