Hello, I'm Skye
I work with female entrepreneurs who want to get featured in the press, but don’t know where to start!
I teach them simple ways to secure media coverage, grow their audience and position themselves as the ‘go to expert’ in their industry, without expensive agency fees.
I will help you to
Get clear on everything you have to offer the media
Pinpoint your key target publications
Know exactly where to find media opportunities
Draft pitches that get picked up
Confidently sell yourself and your service in any interview situation
Capitalise on coverage to grow your audience and position yourself as an industry expert
I saw so many small business owners missing out on great media opportunities because they didn't feel like PR was an option for them yet. I wanted to show them that you don't have to have a certain number of followers or clients to get picked up by the press.
So I created a method which breaks it all down into simple, easy to follow steps to help entrepreneurs secure their own media coverage.
With 10 years’ experience in PR & communications, I’ve worked in the UK and internationally with big brands like banks, airlines and consultancies and in the charity sector. I‘ve taken everything I learnt along the way to show you how to secure your own media coverage.
I want to bridge the gap between starting out in your business and being able to afford to outsource your PR to a big agency.
As a qualified coach I understand the mindset issues that can come up when we’re positioning ourselves as an expert to such a big platform and I help unpick that and give you practical tools to navigate that critical voice when it rears its head.
I’ve helped all sorts of business owners raise their profile through media coverage and I’d love to help you too.
Do you want to...?
Understand how the media really works
Uncover all the stories within your business that you can pitch to the press
Learn to create pitches that get picked up
Feel confident handling any media interview
Learn how to make PR part of your marketing strategy to secure regular features
See other people getting media coverage and think ‘I want a bit of that!’
Feel really intimidated by the thought of approaching a journalist
Feel totally out of your comfort zone when it comes to media and PR
Struggle with that voice in your head saying ‘who are you to pitch yourself to the media?!’
I will help you to
Reach a much bigger audience and grow your network
Secure new clients and followers
Increase your credibility within your network
Boost your SEO and get more traffic to your website
Position yourself as the 'go to' expert in your industry
Become more visible and get approached for opportunities
Overcome that voice that tells you you're not 'successful' enough to pitch to the media yet
Personalised support and accountability to help you develop a strategy to start landing coverage and consistently get featured in the press.
6 x 1:1 coaching session fortnightly
Tasks between calls to help you develop your skills with feedback from me
Unlimited support between calls
I will share with you any relevant media opportunities that come my way
Work alongside a small, supportive community to learn the skills you need to start securing your own coverage.
6 x group coaching session
Tasks between sessions to get you working towards that first piece of coverage
Weekly personalised feedback
Connect with other like-minded business owners
“When I had to pivot my business and take my services online, Skye helped me to capitalise on the story. I have done local TV and radio interviews, been featured in women’s magazines and also secured comments in two national newspapers. This has resulted in a big boost for my business and I’ve even got international clients now which I couldn’t have dreamed of before!”
“Skye helped me land my first feature in the Evening Standard, when my businesses was really new. With her support I felt confident going into the interview and was able to get across everything I wanted to about my business, while being totally myself, which really shone through in the piece. From that article alone I grew my audience by over 200 which meant thousands in new revenue.”
“With Skye’s help, I’ve secured more coverage in a month that I have in years! This month I’ve had a comment published The Telegraph, which is a top tier publication for me, and I’ve also written features for education magazines. I feel really confident in pitching myself for opportunities now and am excited to see what coverage I will secure in the future.”