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How to Think Like a Journalist

The real key to securing media coverage is having a good story. But what stories are journalists really after?

Here's my top tips for what makes a good story for the media:


๐Ÿ‘‰ Timely - think about why your story is this relevant now? Or how you can make it relevant! Hooking your pitch onto a piece of industry news, a trending topic or new stats and data make it really interesting to the media


๐Ÿ‘‰ Strong opinion - having a strong opinion on something will really help your idea and writing to stand out - if something sparks a reaction in you or there's something you feel really strongly about - that's your first clue you might have a story!


๐Ÿ‘‰ New take on a trending topic - pick something relevant - and give us a different take! What's everyone in your industry talking about? Can you offer a new way of looking at it?


๐Ÿ‘‰ Personal experience - there is more to you than just your business - think about the interesting personal stories you can tell. Starting with why you started your business and why you do what you do is always a good place to start!


๐Ÿ”ฅ Most importantly - what makes a good story really depends on the outlet you're pitching to.


Top Tip: Start by reading! ๐Ÿ“ฐ ๐Ÿ—ž Really get to know the publications you're pitching to and listening to radio stations and watching news channels you want to be featured on ๐Ÿ“บ ๐Ÿ“ป


For help landing your first piece of media coverage, check out my free Facebook group PR Made Easy: how to get yourself featured in the press. I host live trainings, journalist Q&As and post daily media opportunities!

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