The real key to securing media coverage is having a good story. But what stories are journalists really after?
Here's my top tips for what makes a good story for the media:
👉 Timely - think about why your story is this relevant now? Or how you can make it relevant! Hooking your pitch onto a piece of industry news, a trending topic or new stats and data make it really interesting to the media
👉 Strong opinion - having a strong opinion on something will really help your idea and writing to stand out - if something sparks a reaction in you or there's something you feel really strongly about - that's your first clue you might have a story!
👉 New take on a trending topic - pick something relevant - and give us a different take! What's everyone in your industry talking about? Can you offer a new way of looking at it?
👉 Personal experience - there is more to you than just your business - think about the interesting personal stories you can tell. Starting with why you started your business and why you do what you do is always a good place to start!
🔥 Most importantly - what makes a good story really depends on the outlet you're pitching to.
Top Tip: Start by reading! 📰 🗞 Really get to know the publications you're pitching to and listening to radio stations and watching news channels you want to be featured on 📺 📻
For help landing your first piece of media coverage, check out my free Facebook group PR Made Easy: how to get yourself featured in the press. I host live trainings, journalist Q&As and post daily media opportunities!